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KEYWORD RESEARCH
&
COMPETITIVE ANALYSIS

Since the drone space is a relatively new niche, news articles are getting the most links and shares.

The main publishers of this content are big brands like Mashable and TechCrunch (tough competitors).

Mashable domain authority

We wanted to create evergreen content targeted to beginner pilots, and the best way to find these topics was through keyword research.

Keyword research is probably the least sexy SEO task, but it can be really exciting if you know how choosing the right keywords can benefit your business:

  • Assess traffic potential (based on monthly search volume)
  • Rank faster by targeting less competitive keywords
  • Maximize organic traffic by targeting keyword variations your competitors are missing
  • Align keywords with search intent at different stages of the buyer journey
Finding the right keywords

Head over to the Google Keyword Planner and type in some head keywords:

Performing keyword research with the Google Keyword Planner

Scroll to the related keywords section and order the data from highest to lowest search volume:

Sorting search volume from highest to lowest

Next, download the data:

Download a list of keywords to find a relevant search term

And review each keyword to find a relevant, evergreen search term to target:

This is where I decided to focus on the term “how to fly a quadcopter.”

Why did I choose this keyword?

  • It had decent monthly search volume (720)
  • It’s what beginning pilots would be searching for
  • It was a topic I could research easily

BUT the main reason

It had a TON of related long tail keyword variations.

Many people make the mistake of only looking at the search volume associated with their core target keyword.

And, they miss out on a LOT of potential traffic.

While “how to fly a quadcopter” only received 720 monthly searches, the aggregate search volume for all the related keywords tallied into the thousands.

Finding additional keywords:

Plug your target keyword back into the Keyword Planner and scroll down to the other keywords it generates.

How to expand your list of target search terms

You can also use the Keyword Options filter to only show results closely related to your search term:

Find close keyword variations in Google Keyword Planner

These are great terms to sprinkle throughout the post and boost the relevancy of the content.

Here are some of the additional keywords I was able to find:

Learn to fly drones (140)
Learn to fly a drone (140)
Beginner quadcopter (480)
How to fly a drone (880)

Cool, right? You’re just getting started…

The Google Keyword Planner is good for finding close variations of your seed keyword.

But, there it there is one BIG problem.

It shows the exact same keywords to everyone (inlcuding your competitors).

That’s why so many of the keywords shown are so darn competitive!

Luckily, there are a few simple strategies you can use to quickly uncover a laundry list of related keywords your competitors are missing.

Google “Search related to…”

First, perform a Google search for your target keyword and scroll down to the “Searches related to…” section. This little area is a goldmine for long tail keywords.